Brand Introduction

Brand Strategy

Replengen is a compound word of Replenished + Tissue Generation

Replenzen, pronounced like Glengen, is the company’s flagship product.

Cellazur is a compound word of Cell + Azur, meaning blue cells. It expresses the joy of new and regenerated tissues.

Ideology is a component word of IDEA (ideal, ideology) + Ology (learning, science).

Shiseon means ‘line or direction of sight’, meaning ‘making oneself up to receive attention’.

Daallrune means ‘solve every’ fundamental problem of skin, representing Reanzen’s will to crate beauty.